Posted on | August 9, 2013 | Comments Off
Name: Al Joynes
Background: Following the completion of my degree in Human Resource Management I obtained a position as business development manager with a logistics company. I had previously carried out a sandwich year with the same company. Over the course of time I worked in business development positions for two other logistics companies and had good successes with their growth before making the decision to take my transferable skills and experience in to the media advertising industry. I successfully obtained a position with a major television and advertising broadcaster then followed this with a social media marketing company before taking on the role of Ecommerce Sales Account Manager at ICO3.
Job Role: As manager of the A-team I have a number of important functions both internal and external. I have to work very closely with my team, partners, customers, the ICO3 board and senior management. I spend a good amount of my time with partners carrying out reviews and encouraging new developments, and additionally I carry out a large amount of site analysis, to help evolve websites and generate further growth.
A key part of growing our partner sites involves exploring new revenue streams, something which allows myself and the team to apply our skills to new tasks and further our commercial focus. In terms of finding new partners for ICO3, a key part of my role is to seek out interesting and lucrative businesses which can benefit from our e commerce model.
As ICO3 grows, we need to expand our operation which means recruiting the best people for our team. I work closely with existing members of my team through our comprehensive recruitment process to ensure each new recruit brings new and exciting knowledge to share with us.
Why ICO3: ICO3 is a growing business, and the industry is evolving at a break-neck pace which means that every day is a school day. I love our location in the West Country, and facilitating small to medium enterprises on to an ecommerce platform to add to their sales portfolio only benefits the local economy to make a great region greater.
Find more on LinkedIn.
Posted on | August 9, 2013 | Comments Off
Name: Lewis Young
Background: After gaining a degree in Psychology, in which I completed modules in decision making, usability, social behaviour and social persuasion, I started a job at ICO3 as an ecommerce assistant.
During my time with the company, I have progressed to a position as Project Manager for one of the ecommerce teams.
Job Role: As a Project Manager for the A-Team my role involves researching, planning and executing our strategy to increase sales on our ecommerce sites by whatever means possible.
This includes launching our ecommerce partners onto new platforms, SEO strategy, conversion optimisation, promotional campaigns, competitor analysis, AdWords management and new site functionality.
Why I Work at ICO3: I was attracted to work at ICO3 because of the exciting vision and fast paced growth the company has. Due to the wide range of ecommerce partners we have, my work is extremely varied from day to day, with each partner requiring a different approach to make it a success.
The ecommerce industry evolves quickly and we must always be ahead of the game to stay competitive and foster growth, another factor which makes my work exciting on a day-to-day basis.
The most rewarding part of my job is when the team executes a successful campaign which results in an instant boost in sales.
Posted on | August 8, 2013 | Comments Off
Name: Luke Chambers
Background: My web development background started during my placement year for my degree in Digital Art and Technology from the University of Plymouth. After graduating I joined ICO3 as a web developer and have since spent time as the technical team manager. I currently hold the role of senior web developer in one of the ecommerce teams.
Job Role: As a senior web developer I oversee and implement all major development work for new and existing partner websites. I also have capacity for working with existing customers who do not come under the partnership umbrella.
The role requires me to work closely with the rest of the team, ensuring all work we carry out is in line with industry guidelines and developments. Due to the nature of my work, everything I do is developed to the highest possible standard while working with account managers to ensure targets are met.
Why I Work at ICO3: ICO3 is an ever-growing company that is at the top of its field and this is one of the main reasons I enjoy working here. The varied work and number of different websites and partners we work with across different sectors ensures every day is different.
It also means that each day poses a new and interesting challenge on a web development level, providing me with development problems that I enjoy tackling and solving. The way the company is run has also provided me with opportunities to grow on both a professional and personal level.
Working within the ecommerce team has allowed me to contribute towards bettering the company and the team. I have introduced new system developments to streamline the process of launching new partner websites, as well as integrating new industry developments into our working practices.
In order to help the company grow, I am also constantly on the lookout for potential new partner opportunities, as well as supporting existing customers outside of this work.
Posted on | August 8, 2013 | Comments Off
Name: Iain Smith
Background: Following a four year study of Graphic Design at Plymouth College of Art and Design in 2001, I was successful in my application for a design position at Westcountry Publications (later known as South West Media Group). Starting my career off as a print-based designer for several years, I then had the chance to branch into web design and development. It was earlier this year that I was presented with the opportunity to work here at ICO3 as a Web Designer and Developer.
Job Role: My day to day role at ICO3 is extremely varied, involving a range of web development projects. This involves coming up with ideas and implementing solutions to ensure the end user is going to have the best experience possible when using one of our partner’s websites.
The web design side of my job enables me to put my creative skills to use, creating brand identity, website designs, advertising solutions and occasional offline marketing campaigns. The most satisfying and enjoyable part of the job is when one of my designs is brought to life as a built website, utilising both my design and developer roles.
Why I Work at ICO3: A life changing moment in my life was at the point when I accepted a job offer here at ICO3. After 11 years with my previous employer I felt it was time to pursue my passion for web design and development and felt that ICO3 could push me to the next level.
At ICO3 there is never a dull moment and the past seven months have ensured I have been kept busy with a range of enjoyable projects, and the future with this fast-growing company looks to hold exactly the same.
ICO3 has given me the opportunity to grow my skills and knowledge in design and development, particularly in ecommerce areas of the business. Keeping up to date with industry developments and putting new practices in place ensures both the company and myself go from strength to strength and continue to grow.
Posted on | August 7, 2013 | Comments Off
Name: Marc Yates
Background: After completing my degree in English Literature I was employed by the Daily Mail General Trust in advertising production for South West Media Group. My role as a copy control co-ordinator taught me everything I need to know about working under immense pressure and to tight deadlines as I co-ordinated the advertising for local newspapers across the south west and south wales on a daily basis. After my department was made redundant I joined ICO3 as a creative writer.
Job Role: In my role as a writer for ICO3 my responsibility is to feed our partner sites with unique and high quality content, maintain the social media platforms and provide support for our SEO co-ordinators. The work I do is very varied and the content I create ranges from images for social media to articles, blog posts, product descriptions and category content.
Why I Work at ICO3: I applied for my job at ICO3 because I saw an opportunity to join a growing company and develop my skills as a writer. Throughout my time here I have written for a huge variety of e commerce sites with products ranging from children’s clothing to roof tiles – invaluable experience which has built my skills immeasurably.
As I continue to develop my skills and keep up with the latest developments in the SEO and copywriting industry I will continue to support our team and assist in the growth of ICO3.
Posted on | August 7, 2013 | Comments Off
Name: Daniel Dilkes
Background: Having gained a degree in Multi-Media Journalism, I entered the ecommerce sector as a copywriter for a well-established pet supplies company. I then moved on to working for a national alternative clothing company, developing into a role as an SEO Administrator. After leaving that company, I gained a job with ICO3 in a dual role as a creative writer and SEO co-ordinator.
Job Role: In my dual role for ICO3, I maintain a varied workload from day to day. This involves writing content across a multitude of sites, including product descriptions, category content and blog posts. On the SEO side of things, this involves creating and developing meta data for our ecommerce partners, identifying keywords and improving search engine rankings, and increasing inbound links to our sites.
Why I Work at ICO3: I was attracted to ICO3 because of the company vision of growth and expansion, as well as the ability to develop my role. Working across a range of sites and developing my ecommerce knowledge was appealing and I feel that I can grow and build my skills with the company.
As part of my personal growth, I am keen to help the company grow too. As we work in a fast moving industry, a key part of my role is keeping up to date with industry developments and best practices. By doing this I can help both our team and the company grow to provide a better service to our partners.
I am also keen to develop our team vision, increasing the quality of our partners and targeting new and emerging markets. The possibility of expanding and producing new revenue streams is also something that appeals to me and that I am keen to help develop.
Posted on | July 24, 2013 | Comments Off
The Support Team at ICO3 is a very important cog in the running of the company. We ensure that all the servers are always operational, domains and hostings have been registered and renewed correctly, as well as maintaining high communication standards within the company and much more.
I, Simon Trethewey BSC, have been running the support team now for a few years and have overseen a good improvement in support processes and the running of the servers. Before this, I originally joined the company as a web developer in October 2006. I learnt a lot about coding in those first few years and then gradually drifted into running the servers, keeping track of renewals and the general technical support side of the company.
To get the job with ICO3, I had to have a degree which I got from Plymouth University in 2003. The degree was for Multimedia, Production and Technology which was a general technical course that included learning about networking, 3D modelling, web development, photography, lasers and much more. I enjoyed the course very much and got a good grade and a good amount of experience by the end of it.
I joined ICO3 as my brother was working here and he had nothing but good things to say about the company. There happened to be a job going so I applied and got it, and have been here ever since!
The company has come on in leaps and bounds over the years with only four people being employed when I first joined and now ICO3 employs over 20 people. Quite a difference! We have moved into mostly E Commerce work now with over 30 E Commerce clients in the surrounding area. So as you can imagine, the support team have to make sure all the servers running these sites are working correctly and to high standards. We still do other web design and development work, as well as hosting and the registering of domains though.
So if you own a shop in the local area and want to have an all encompassing E Commerce partner, then look no further than ICO3. We can help build a first class website for you and drive sales online via our fantastic SEO and creative teams.
Posted on | June 10, 2013 | Comments Off
I read with interest an article yesterday from the Centre for Retail Research which said that by 2018 one in five small high street shops will close due to the impact of online shopping – that’s over 60,000 stores and 316,000 potential job losses. This “growing retail crisis” will see online sales account for 20% of all retail sales by 2018, with high street sales accounting for less than 40%. Although this does present a pretty gloomy picture for small retailers in Devon and Cornwall, it does nonetheless point out that it is not so much about where consumers buy the goods or how they buy them but more about what stores now are doing to prepare for the predicted surge in online sales over the next few years.
Full Article: http://www.retailresearch.org/retail2018.php
Despite being CEO of a large E Commerce company with a vested interest in E Commerce sales, I think it would be a sad day to see so many smaller retailers closing. I think everyone values vibrant and profitable city centres and nothing can top a great day out shopping, eating and socialising in malls and shopping locations.
We work at ICO3 to make competitive online selling a reality for small retailers who otherwise would not have the expertise, knowledge or time to sell their stock online. But perhaps the main thing prohibiting growth for small shop owners is belief – belief that they can sell online effectively and therefore acquire knowledge to do it.
I met recently with the CEO of an online business who grew from almost nothing to £300,000 a month in just three years, and when I asked him for the secret of his success he told me “Its all in the head. It’s all about believing it is going to work, taking the right risks at the right time and responding quickly and confidently to changes in the business”.
Compare this then to a recent conversation I had with a store owner in a Cornish seaside town who had turned over just £249.50 in January and were looking to close the store. Behind him was a range of beautiful, unsold pieces of metal art as yet unseen by anyone, apart from those brave souls who booked a holiday in this sleepy seaside town in the rain.
“You could make that turnover easily in just a few days on Ebay” I told him. “Even if you don’t go with us, the best thing you could do next is open up your own Ebay store and list just a couple of those items.”
Yet I could see in their eyes the fear, the disbelief and the apprehension this brings and this makes me sad. A good online proposition capable of matching high street sales is something which would benefit not only them, but their customers both online and those enjoying an ice cream and a stroll around the shops.
Posted on | May 31, 2013 | Comments Off
SEO is a vital part of any Ecommerce project we take on and it provides the foundations for a business to flourish. Our tailor-made SEO strategies are aimed at achieving the highest quality of Search Engine Optimisation.
Our strategies are implemented by all aspects of the team – from technical to creative, who are assisted by some of the best tools around, that give them detailed analysis and stats for your site.
It’s an on-going project to get your site ranking for appropriate keywords and also maintaining them. This challenge is made even more difficult by Google, who push out monthly algorithms that look to ensure Google’s search results are of the highest quality.
In recent weeks we have been gearing sites up for Google’s latest and biggest algorithm update to date – Penguin 2.0. This update was first released last year and had affected a great number of sites and their rankings, with a number of people struggling to come back from it. The latest incarnation of the Penguin update was released on the 23rd May and looks to go deeper into a website and identify any duplicate content or spam issues.
First thought in the SEO community is that it could impact a vast number of search results worldwide and see sites lose or gain organic traffic. So our main aim over the coming months is to implement our Penguin response strategy across all of our sites and continue to see healthy growth across the board.
Posted on | May 31, 2013 | Comments Off
A little background about Daisy Baby, what inspired you to set up the business
We set up our business initially as importing Asian soft baby carriers called Mei Tai Slings from Thailand. The inspiration from this came from using soft carry slings for our own daughters, particularly our second daughter who is now 5.
There were many varieties of baby carriers in the market and after going through about 5 different types we found that the Mei Tai was by far the best as it provided fantastic support and flexibility. However these slings were not cheap and normally cost in the region of £50.
We did, however, decide to see what we could find and eventually found a Company in Thailand, Palm and Pond. We bought one Mei Tai sling and used it ourselves and found that it provided all the benefits of using a sling, but had two main advantages: the material was very soft and allowed the body of the sling to perfectly contour to our daughter, and secondly they were about half the price of many on the market.
We then started buying some of these to sell on eBay and after about 1 year when our weekly sales had grown to about 35 (after bringing a few more of their products, Ring Slings and Breastfeeding covers) it became apparent that there was demand for a very reasonably priced Mei Tai sling and the other products that they made.
Why you chose to approach ICO3
Therefore in middle of 2011 we decided to look to develop the business so that Zoe, who was a Community Nurse, would leave her job and work from home. This was linked to an opportunity to have sole UK representation for all of Palm and Pond products.
We did approach a number of businesses in the ecommerce market but all operated a model of just providing a website, or social media campaigns and we were looking for more.
By chance (being from Plymouth and a life ling Argyle fan) Mike came across ICO3 through their support of PASOTI. Their model looked exactly what we were looking for in terms of a complete ecommerce package on a partnership basis.
How your business has grown since the partnership and the impact that it’s had on your lives
Initially with the help of ICO3 we rebranded from UK Slings to Daisybabyshop.co.uk (named after our first daughter) to reflect our intension to extend our range to cover a full spectrum of baby accessories.
They helped developed and launch our new website in April 2012.
This gave us the confidence to invest in increasing the number of lines we were selling from our initial c60 to our current range of c800 product lines.
Turnover has increased from £3K per month in February 2012 to a predicted £42K this month (May 2013).
Zoe left her nursing role as planned in May of last year and I am currently working out my notice in as a Practice Manager in Frome and member of the Somerset Clinical Commissioning Group.
We are looking forward to both working more closely together and being a business based at home, spending a bit more quality time with our young family and having more flexibility to enjoy the two girls whilst they are still young.
For the business, we have ambition to increase our product range to about 2000 different lines and develop a network of agent workers across the UK. We have also recently launched a new service to support new and existing sling libraries in the UK, and the promotion of attachment parenting.keep looking »